Since we are rather short on time, I’m cutting down the planned marketing assignment. You now have 2 choices to work from.
Option A – Marketing Analysis
– Looking at already established products marketing within the alcohol or tobacco industry
– This work is to be done individually and handed in by May 25th.
- G – Analyse a single commercial’s focus using the marketing theory we covered earlier
- VG – Compare two products marketing using the marketing theory we covered earlier
- MVG – Looking at a marketing trend using the marketing theory we covered earlier
Option B – A Marketing Campaign
– Creating and implementing a marketing campaign targeted either towards anti-smoking or responsible drinking. Again, you need to be able to explain your choices using the theory we covered earlier in marketing.
– This work can be done in groups no bigger than 3.
– This work will be presented on May 25th. Please contact me for presenting times since this is also during Shakespeare Day.