Small Business Block D ABCDE and Marketing Plan

We looked at Don Tapscott’s A,B,C,D,E of marketing:

  • A – Anywhere
  • B – Brand
  • C – Communication
  • D – Discovery
  • E – Experience

We also started agreeing on an outline for the Marketing Plan. Read on for details.

 In no particular order, except for the Cover Sheet of course.

  • Cover Sheet
    • Name
    • Product Name
    • Brief Summary of Main points – About a paragraph
  • Product Description
    • detailed
    • picture/flowchart (for services)
  • Marketing Goals – overall objectives
  • Target Group/Market
  • Budget – Estimated
  • SWOT – Strenths, Weakness, Opportunities and Threats
  • Strategies
  • Trends

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