Small Business Block A Marketing and Commercials

Learning Objectives: To be able to identify and apply marketing theory – marketing mix, plans and strategies.

For next time, you need to look at the following parts of Marketing:

  • The Marketing Mix – the 4 P’s
    • the 7/8/9 P’s – what are they and how do they differ from the 4 P’s
  • Don Tapscott’s A,B,C,D,E’s of marketing – What is it and how does it work?
  • What is a Marketing Plan? Create a preliminary outline.
  • Marketing Strategies – What are the various strategies used?

Commercials

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