Learning Objectives: To be able to identify and apply marketing theory – marketing mix, plans and strategies.
For next time, you need to look at the following parts of Marketing:
- The Marketing Mix – the 4 P’s
- the 7/8/9 P’s – what are they and how do they differ from the 4 P’s
- Don Tapscott’s A,B,C,D,E’s of marketing – What is it and how does it work?
- What is a Marketing Plan? Create a preliminary outline.
- Marketing Strategies – What are the various strategies used?
- What ITV’s Ad of the Year poll shows about marketers and consumers (and agencies of course) | MAA.
- ITV Ad of the Decade.
- ITV’s Ad of the Year 2011 | AdTurds – Adverts That Are Shit.
- Triangulation 6 | TWiT.TV.
- Richard Swarbrick Homepage. – creator of the football ad
- J’adore. An absolutely beautiful commercial with very addicting music.