Small Business Block A, Small Business Block D Marketing Hand-in

I’ve had a few people ask me for a written description regarding the hand-in.  Basically, I want you in your project groups to agree on a cohesive marketing strategy and then each of you individually develop an advertisement for one media.  Once you develop the media, I want you to analyse its aspects from the point of view of the 4 Ps and the ABCDE’s that we talked about in class.  You should be as specific as possible which aspects represent which ideas in marketing.


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