I’ve had a few people ask me for a written description regarding the hand-in. Basically, I want you in your project groups to agree on a cohesive marketing strategy and then each of you individually develop an advertisement for one media. Once you develop the media, I want you to analyse its aspects from the point of view of the 4 Ps and the ABCDE’s that we talked about in class. You should be as specific as possible which aspects represent which ideas in marketing.
Edit May 29th 8:20: I have now deactivated all of the business blogs. If you would like to write anything more please hand it in via the Fronter catalogs below.
I’ve put up the final hand-in folders for the Marketing Assignment. Any extra material you would like to hand in can also be put in this catalog.
Y3 Hand-in Catalog on Fronter – Closes 2012-05-29 @ 17:00
Y2 Hand-in Catalog on Fronter – Closes 2012-06-04 @ 17:00
Please keep in mind that this is a HARD DEADLINE! I will not be able to grade anything turned in after this deadline due to time constraints. Please keep this in mind.
(Note that the above links work better if you log into Fronter first)
I am not accepting anything that isn’t via Fronter!
We looked at Don Tapscott’s A,B,C,D,E of marketing:
- A – Anywhere
- B – Brand
- C – Communication
- D – Discovery
- E – Experience
We also started agreeing on an outline for the Marketing Plan.
Learning Objectives: To be able to identify and apply marketing theory – marketing mix, plans and strategies.
For next time, you need to look at the following parts of Marketing:
- The Marketing Mix – the 4 P’s
- the 7/8/9 P’s – what are they and how do they differ from the 4 P’s
- Don Tapscott’s A,B,C,D,E’s of marketing – What is it and how does it work?
- What is a Marketing Plan? Create a preliminary outline.
- Marketing Strategies – What are the various strategies used?
This is now closed.
Just a reminder that everyone needs to fill in the business pitch evaluation for their own presentation as well as the one you were a dragon for. EACH MEMBER OF THE PRESENTATION TEAM MUST FILL OUT AN EVALUATION! This is required for part of your grade.
Continue reading to see who’s evaluations I have received.
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Here is the end of term planning that I have presented to each class regarding deadlines for hand-ins and for various class lessons etc.
Today we had our business pitches and will continue with the rest of them on Wednesday afternoon.
Dragons and presenters from today, please remember to fill in the Business Pitch Evaluation form for Block A.
First years have a national test this morning and no classes are scheduled. We begin normal classes at 12:30.
Since there were some people missing and to give you all a little more time to prepare after the break, we had one last class to work on pitches. We will be starting the pitches on an an extra class on Thursday, April 26th @ 10.30 (Next Thursday – Room TBA). So pitches will be done that day and on Friday. In return you will get May 2nd off since I have a meeting at that time.